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Awkward Moment of the day

My brother was at a chemist near our house in New Delhi, buying medicineBehind him was a young man obviously slightly nervous about something. Once my brother moved to the side, the young fidgety man comes over to the counter and after spending some time pondering, he points down at the glass case. “THIS ONE”. He says confidently with his mind finally made up.The guy behind the counter reaches in, grabs the condom and hands it over to the guy. Realizing he hadn’t quite studied the packaging as much as he would have liked, he looks quizzically at the condom for a second. “WAIT, FOR WHOSE PLEASURE?”,  he blurts out. A little louder than he wanted to. Before the man behind the counter has a chance to answer, the man yells “NEVER-MIND!”, throws money on the counter and bolts out. I would say you had to be there, but I wasn’t really there myself. My brother told me the story. I laughed for a while and then gave this condoms packaging some thought. I wondered what the hierarchy and type size on the “For His/Her pleasure” was. How did this guy miss this apparently important bit of information? Maybe it was his nerves. Or, maybe it was the typeface and font size of the pleasure info. What is the best typeface, size and hierarchy for the shy-of-mind when it comes to condom packaging? I’m sure the powers that be at Durex have thought this through. But, maybe a subtle image on the wrapper might help things a little…

The Goddaughter in Fairyland

I accompanied my girlfriend and her goddaughter to the Children’s Fairyland in Oakland a few months ago. http://www.fairyland.org/

I love my girlfriend and her goddaughter, they are both amazing. Especially when together. But being there was like making a ppt presentation about Starburst and skittles. Very loud, noisy, overly colorful and mildly soul-draining. I decided to bring it down about 40 notches and take some shots for my dark Goddaughter project. The end result was kind of cute, yet dark. (Also like a ppt about skittles).

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